The first online SugarHouse Sportsbook was launched in New Jersey in August 2018. However, starting in June 2020, Rush Street Interactive began rebranding most PlaySugarHouse branches to BetRivers so that the online sportsbook and casino could all be under the same name. PlaySugarHouse is an online sports betting platform owned and operated by Rush Street Interactive, a Chicago, Illinois-based outfit.
